Masunaga is where Japanese eyewear began. Founded in Fukui in 1905, the house established the region that still produces the world’s finest frames today. Over 200 production steps are completed in Masunaga’s own factory, from raw titanium and celluloid to finished frame.
The result is eyewear with a history no other brand can claim. In 1933, Masunaga presented three solid gold frames to the Emperor of Japan, and those frames still inspire the GMS series today. More than a century on, every frame is finished with high-grade Japanese titanium, hand-polished acetate, seven-barrel hinges and silver rivets.
"We make good glasses. Glasses that may not generate a lot of profit, but are good for our customers."
Established: 1905
Founded by Gozaemon Masunaga in 1905, Masunaga is Japan’s original eyewear house. Fukui now produces 97 percent of Japanese frames, an industry Masunaga began.
Origin: Fukui, Japan
Every frame is made entirely in Masunaga’s own Fukui factory, where around 200 manual steps take each pair from raw material to finished frame.
Known for: Titanium craftsmanship
Pure Japanese titanium, hand-polished acetate and 18k gold detailing, refined across 200 manual steps. A three-time winner of the Silmo d’Or, eyewear’s highest award.
Warranty: Full manufacturer
As an authorised Masunaga stockist, every frame we sell is genuine and covered by the full manufacturer warranty, with fitting and adjustments done in store.
Prescription Lenses
Eyecare Project prescription lenses come standard with features including anti-reflective, anti-static, hydrophobic, scratch-resistant, and UV protection coatings.
Sunglasses Lenses
We offer a wide range of dark sun tints, sun gradients, and custom lifestyle tints. Learn the difference between them here, and choose how you want to see the world.
Lens Replacement
Glasses aren’t just functional, they’re timeless objects that can outlast their wearer. Update your prescription, replace damaged lenses, or convert your sunglasses into glasses while keeping your cherished frame.
Complimentary Rehab
Frames purchased at Eyecare Project are eligible for a complimentary frame rehab. We’ll replace loose screws, make any necessary adjustments for a comfortable fit, and buff and polish acetate frames to help restore their finish and shine.
Our Store
Located in the heart of Hawthorn, Eyecare Project is redefining what it means to visit an optometrist – and what you should expect from an eye test. We provide comprehensive eye care, bespoke prescription and lens services, as well as on-site adjustments. In addition, our clinic is dedicated to delivering personalised care, from tailored eyewear solutions to advanced dry eye treatment that meets your individual needs.
Luxury Eyewear Brands
Our curated eyewear collection brings together luxury fashion houses and independent designers from around the world. Discover the Parisian artistry of Ahlem, the meticulous Japanese craftsmanship of Masunaga, and the precision engineering of Mykita, alongside names such as Tom Ford, Saint Laurent, Loewe and Gucci. Each collection is thoughtfully selected and beautifully displayed throughout our spacious Hawthorn retail gallery.
