Loewe is the second-oldest luxury fashion house in the world. Founded in Madrid in 1846 as a collective of Spanish leather artisans, and named for the German craftsman Enrique Loewe who joined them, the house has spent nearly two centuries defined by one idea: craft above everything.
That artisan spirit carries straight into the eyewear: sculptural, architectural frames in hand-finished acetate and refined metals, many carrying the Anagram, the four interwoven Ls drawn by painter Vicente Vela to echo the looping gestures of leatherwork.
"Madrid 1846"
Established: 1846
Founded in Madrid in 1846, Loewe is the world’s second-oldest luxury house, born as a leather workshop and named for craftsman Enrique Loewe in 1872.
Origin: Madrid, Spain
Nearly two centuries of Spanish craftsmanship, from a small workshop on calle Lobo to one of Europe’s most respected luxury houses.
Known for: Sculptural design
Architectural silhouettes, hand-finished acetate and the Anagram, four interwoven Ls inspired by the artisan gestures of leatherwork. Wearable sculpture.
Warranty: Full manufacturer
As an authorised Loewe stockist, every frame we sell is genuine and covered by the full manufacturer warranty, with fitting and adjustments done in store.
Prescription Lenses
Eyecare Project prescription lenses come standard with features including anti-reflective, anti-static, hydrophobic, scratch-resistant, and UV protection coatings.
Sunglasses Lenses
We offer a wide range of dark sun tints, sun gradients, and custom lifestyle tints. Learn the difference between them here, and choose how you want to see the world.
Lens Replacement
Glasses aren’t just functional, they’re timeless objects that can outlast their wearer. Update your prescription, replace damaged lenses, or convert your sunglasses into glasses while keeping your cherished frame.
Complimentary Rehab
Frames purchased at Eyecare Project are eligible for a complimentary frame rehab. We’ll replace loose screws, make any necessary adjustments for a comfortable fit, and buff and polish acetate frames to help restore their finish and shine.
Our Store
Located in the heart of Hawthorn, Eyecare Project is redefining what it means to visit an optometrist – and what you should expect from an eye test. We provide comprehensive eye care, bespoke prescription and lens services, as well as on-site adjustments. In addition, our clinic is dedicated to delivering personalised care, from tailored eyewear solutions to advanced dry eye treatment that meets your individual needs.
Luxury Eyewear Brands
Our curated eyewear collection brings together luxury fashion houses and independent designers from around the world. Discover the Parisian artistry of Ahlem, the meticulous Japanese craftsmanship of Masunaga, and the precision engineering of Mykita, alongside names such as Tom Ford, Saint Laurent, Loewe and Gucci. Each collection is thoughtfully selected and beautifully displayed throughout our spacious Hawthorn retail gallery.
